The Trends Shaping Native Advertising

Last month, the Native Advertising Institute (NAI) and the International News Media Association (INMA) released “Native Advertising Trends 2016: The News Media Industry,” a report exploring global native advertising trends within the news industry. Native ads are labeled differently across media outlets; they are commonly referred to as advertisements, featured content, sponsored content, suggested posts,… Continue reading The Trends Shaping Native Advertising

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