The Trends Shaping Native Advertising

Last month, the Native Advertising Institute (NAI) and the International News Media Association (INMA) released “Native Advertising Trends 2016: The News Media Industry,” a report exploring global native advertising trends within the news industry. Native ads are labeled differently across media outlets; they are commonly referred to as advertisements, featured content, sponsored content, suggested posts,… Continue reading The Trends Shaping Native Advertising

Shock and Blame: Journalists castigate the media following election

Hed: (n) Newsroom Jargon for Headlines Headlines are tricky. They have to grab flighty readers’ attention, tell a story, and hopefully even squeeze in a witticism. The smallest choices affect readers’ first impressions and, sometimes, their only take on the story. Once a week, we analyze the different ways news outlets present the same story.… Continue reading Shock and Blame: Journalists castigate the media following election

0:00
0:00