Last month, the Native Advertising Institute (NAI) and the International News Media Association (INMA) released “Native Advertising Trends 2016: The News Media Industry,” a report exploring global native advertising trends within the news industry. Native ads are labeled differently across media outlets; they are commonly referred to as advertisements, featured content, sponsored content, suggested posts,… Continue reading The Trends Shaping Native Advertising
Category: The Magazine
Maclean’s “Thirteen Years After”
In 1932, Maclean’s published “Thirteen Years After”
How Canadians Wrote the War
Canadian’s news history has long been filled with heroic narratives of the country’s soldiers.
The 1942 Conscription Question
On April 27 1942, a plebiscite was held on conscription.
Shock and Blame: Journalists castigate the media following election
Hed: (n) Newsroom Jargon for Headlines Headlines are tricky. They have to grab flighty readers’ attention, tell a story, and hopefully even squeeze in a witticism. The smallest choices affect readers’ first impressions and, sometimes, their only take on the story. Once a week, we analyze the different ways news outlets present the same story.… Continue reading Shock and Blame: Journalists castigate the media following election