In the summer of 2014, The Globe and Mail narrowly avoided an editorial staff strike over native advertising—the practice of working with advertisers to create ads that resemble journalism. A leaked memo from Globe management to the paper’s union proposed a system in which editorial staff would write for advertisers, compromising, in the minds of many Globe reporters,… Continue reading On the edge of ethics
Tag: advertising
Horning In
Rick Spence thought it was an easy call. The editor of Profit: The Magazine for Canadian Entrepreneurs was preparing a special annual issue on Canada’s 50 fastest-growing companies last year, and had selected the top entrepreneur after sifting through hundreds of entries. He got in touch with the nominee and arranged to have a cover… Continue reading Horning In