Rough, Tough, and Ready to Rumble

Neil Macdonald licks his lips and pats his hair gently into place. Sporting a slick navy suit, rose-coloured tie, and…

Addicted to Hype

It’s March 25, 1999, and health reporters across the country are hard at work. “Some people can hardly contain their…

Risky Business

Case study. Subject: Report on Business magazine, The Globe and Mail‘s almost monthly business insert (published 11 times a year). Business challenge: competing…

The Improviser

I’m standing at rec-eption in The Drake Hotel, a posh Toronto haunt for artists, authors, and alternative scenesters, waiting for…