In an editorial titled, “We Were Offered 10 Minutes with Bono—Why We Didn’t Care,” Good senior editor Cord Jefferson writes about the typical banality of celebrity interviews and why he won’t put up with it. Specifically, Irish rocker Bono’s publicist offered the magazine a 10-minute interview with theU2 lead singer and activist, but the magazine decided to decline. It isn’t so much that Jefferson has a problem with giving attention to famous people—in fact, he says he’d happily discuss some less flattering issues relating to Bono’s charity work—as it is that he has a problem with the walls these celebrities are forced to put up. It seems that most interviews with famous people become stale before even getting the chance to ripen.
The problem, Jefferson suggests, lies largely with the publicity team that stands behind each star: “The celebrity-industrial complex is a real phenomenon, and a big part of the problem is the droves of publicists and PR people whose sole job is to shield their famous clients from saying or doing anything to tarnish their reputations,” he writes. “This means hawking out 10-minute, highly regulated interviews to newspapers and magazines in the hope that some of them won’t care that they’re being condescended to.”