Robert Reid has seen the advertorial battle from the front lines of his own newsroom. As a reporter and union chair for the Kitchener-Waterloo Record, Reid remembers when the advertising department tried to introduce advertorial production into the newsroom back in 1989, just as staff were about to ratify their first union contract. At other… Continue reading Wheels of Fortune
Series: Spring 2003
Dead in its Tracks
It’s a cold, mid-November night, but inside at Shift‘s annual “State of the Net” party, things are heating up. The scene: the vast open space of the Guvernment, a Toronto nightclub, where the thump, thump, thump of the bass is pounding so forcefully that it feels like a second heartbeat in your chest and where… Continue reading Dead in its Tracks
Up From the Underground
Saddam Hussein circles Lanny McDonald, preparing to spit venom at the retired hockey player. Twirling his moustache, McDonald stares the dictator down. The Iraqi leader and the hockey legend line up head-to-head in the cipher, preparing to face off in the final round of the battle of the moustaches. They bump mikes, declaring lyrical warfare.… Continue reading Up From the Underground