Casually dressed employees type away at their cubicles. The phone rings continuously over top droning, anxious coworkers. Posters of prominent Canadian artists like The Tragically Hip and Sam Roberts decorate the walls of the spacious studio loft. At first glance the UmbrellaMusic.com offices at 30 St. Clair West in midtown Toronto resemble its print magazine… Continue reading Download This!
Measuring Readership
In 2001, the international publishing world welcomed a new competitor. Canada’s Print Measurement Bureau switched from its old method of gauging magazine readership of “through-the-book” to the worldwide standard of “recent reading.” This change in methodology altered the landscape of Canada’s publishing industry and how its magazines are perceived in the international playing field. The… Continue reading Measuring Readership
Measuring Readership
In 2001, the international publishing world welcomed a new competitor. Canada’s Print Measurement Bureau switched from its old method of gauging magazine readership of “through-the-book” to the worldwide standard of “recent reading.” This change in methodology altered the landscape of Canada’s publishing industry and how its magazines are perceived in the international playing field. The… Continue reading Measuring Readership
He Said/She Said
There’s nothing like a little bad blood among journalists to get them scribbling. A little name-calling, a little catty profiling, a teensy bit of shameless colleague-trashing are sure to get journalists salivating. One writes something in varying degrees of nasty about another, and suddenly we’re following the spectacle with sadistic fascination. The media spotlight shone… Continue reading He Said/She Said
All About the Bling Bling!
Bling is everywhere. Its omnipresent fabulousness has consumed me. I work with bling. I wear bling. I’ve visited Swarovski Kristallweltn Gallery in Austria, the place where bling could have been born. I have a fish named Bling. I have already used bling far too many times in this paragraph. I thought Journalism would be a… Continue reading All About the Bling Bling!