Radio Francais

Valery Vlad is optimistic. He also looks decidedly out of place. Sitting outside a small café at the corner of Queen Street and Spadina Avenue, wearing a rough green sweater, jeans, work boots, his big hands engulfing a tiny white mug of expresso, Vlad can’t stop smiling. He’s president of the board of directors for… Continue reading Radio Francais

Download This!

Casually dressed employees type away at their cubicles. The phone rings continuously over top droning, anxious coworkers. Posters of prominent Canadian artists like The Tragically Hip and Sam Roberts decorate the walls of the spacious studio loft. At first glance the UmbrellaMusic.com offices at 30 St. Clair West in midtown Toronto resemble its print magazine… Continue reading Download This!

Measuring Readership

In 2001, the international publishing world welcomed a new competitor. Canada’s Print Measurement Bureau switched from its old method of gauging magazine readership of “through-the-book” to the worldwide standard of “recent reading.” This change in methodology altered the landscape of Canada’s publishing industry and how its magazines are perceived in the international playing field. The… Continue reading Measuring Readership

Measuring Readership

In 2001, the international publishing world welcomed a new competitor. Canada’s Print Measurement Bureau switched from its old method of gauging magazine readership of “through-the-book” to the worldwide standard of “recent reading.” This change in methodology altered the landscape of Canada’s publishing industry and how its magazines are perceived in the international playing field. The… Continue reading Measuring Readership

He Said/She Said

There’s nothing like a little bad blood among journalists to get them scribbling. A little name-calling, a little catty profiling, a teensy bit of shameless colleague-trashing are sure to get journalists salivating. One writes something in varying degrees of nasty about another, and suddenly we’re following the spectacle with sadistic fascination. The media spotlight shone… Continue reading He Said/She Said

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