PODCAST: Conflict of Interest

In lieu of recent events around Leslie Roberts and Amanda Lang, we spoke with CAJ president Hugo Rodrigues, National Post journalist Tristin Hopper and PR specialist and co-founder of On Q Communications, Tanya Dodaro about conflict of interest and if and when journalism becomes PR.

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Whose brand is it anyway?

Photo credit: Brian Wolk/Flickr

Last summer, The Globe and Mail wanted to introduce a drastic change: editorial staff writing and editing advertorial copy as part of their regular duties. If this branded content proposal became a mandate, journalists would serve advertisers rather than their readers. It might have happened at the Globe if the unionized staff did not take… Continue reading Whose brand is it anyway?

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