In 2001, the international publishing world welcomed a new competitor. Canada’s Print Measurement Bureau switched from its old method of gauging magazine readership of “through-the-book” to the worldwide standard of “recent reading.” This change in methodology altered the landscape of Canada’s publishing industry and how its magazines are perceived in the international playing field. The… Continue reading Measuring Readership
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Measuring Readership
In 2001, the international publishing world welcomed a new competitor. Canada’s Print Measurement Bureau switched from its old method of gauging magazine readership of “through-the-book” to the worldwide standard of “recent reading.” This change in methodology altered the landscape of Canada’s publishing industry and how its magazines are perceived in the international playing field. The… Continue reading Measuring Readership
He Said/She Said
There’s nothing like a little bad blood among journalists to get them scribbling. A little name-calling, a little catty profiling, a teensy bit of shameless colleague-trashing are sure to get journalists salivating. One writes something in varying degrees of nasty about another, and suddenly we’re following the spectacle with sadistic fascination. The media spotlight shone… Continue reading He Said/She Said
All About the Bling Bling!
Bling is everywhere. Its omnipresent fabulousness has consumed me. I work with bling. I wear bling. I’ve visited Swarovski Kristallweltn Gallery in Austria, the place where bling could have been born. I have a fish named Bling. I have already used bling far too many times in this paragraph. I thought Journalism would be a… Continue reading All About the Bling Bling!
The Bible of Rave
Having just downed a Diet Coke and with Nikon camera in tow, Alex strolls along Queen Street West in downtown Toronto. With every step, the pulsating beat of hypnotic house music intensifies. As he reaches the apex – the door of Element Bar – the bouncer shakes his hand and waives him inside. Weaving through… Continue reading The Bible of Rave