Jen McDonnell was unaware that alerts were bombarding her BlackBerry one Friday night last February. She was with friends at a bar on College Street when she got the call from a colleague. CNN had already caught wind of the news. McDonnell rushed home to cover the story, drafting a news brief on her BlackBerry… Continue reading Addicted!
Category: The Magazine
You’ve Come A Long Way…
It is 4 p.m. on Tuesday, September 18, 2007, in the Queen Street East offices of St. Joseph Media. The fourth-floor kitchen is crowded with Toronto Life magazine staffers who sip Trius Brut sparkling wine and nibble on cheese while Sharon McAuley, the magazine’s publisher, gives a speech. They should be at their Macs working on the… Continue reading You’ve Come A Long Way…
Letters to a Young Publisher
From: brand_x@gmail.com Subject: Need Advice—Should I Invest in Brand Extensions? Date: January 16, 2008, 9:43:12 AM EST To: brandock.stan.shawn@gmail.com Dear Mr. Shawn, I’m the publisher of an 18-month-old bimonthly business magazine targeting young entrepreneurs. I’ve heard a great deal about your experience with creating successful magazine brands, and I was hoping you could help me.… Continue reading Letters to a Young Publisher
Killer Smile
Wendy Mesley sits on a couch with Sarah Mulvihill in Brockville, Ontario in February 2005 to interview her for an episode of Marketplace. Mulvihill, 30, has blue eyes and chin-length, feathered blond hair. Six years earlier Mulvihill was one of the first Canadians to be prescribed Diane-35, a pill for severe acne. Mulvihill was told that… Continue reading Killer Smile
Nightmare on Mt. Pleasant
The castle on Mount Pleasant Road is formidable. After extensive negotiations to secure an audience with Chatelaine’s queen, editor-in-chief Sara Angel — including one cancellation, attributed to an unexpected out-of-town trip — I’ve been given 30 minutes of her time. But it isn’t quite that simple. After checking in with security, I head up to the… Continue reading Nightmare on Mt. Pleasant