With an interest in the environment, conservation and travel, Madigan Cotterill’s work often addresses issues related to climate change and wildlife. She holds an undergraduate degree in studio art from the University of Guelph, where she also worked at the school newspaper, The Ontarion. During several years spent travelling, Madigan began to combine her written work with photography as a way to tell her stories. She has been on assignment with Photographers Without Borders and has interned for Canadian Geographic, where she wrote about one of her favourite topics: sharks. Madigan has a Flemish Giant rabbit named Fig, who enjoys making appearances in the background of Zoom calls.
Influencers share beautiful images, and users turn to their accounts for travel inspiration. But as audiences grow, these social media personalities are becoming more than just something on the explore page as they begin to encroach into the travel journalism industry.