Putting Calls for Racial Diversity in Canadian Media into Action: Pull Quotes Season Three, Episode Eight

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North America’s first female Black publisher, Mary Ann Shadd Cary, fearlessly printed her paper, the Provincial Freeman, from a downtown Toronto office.

Cary’s life story is currently featured in Toronto’s Mackenzie House for Black History Month. She published her first newspaper on March 25, 1853. Cary was “in spite of everything against her — for being a woman, for being Black— was able to overcome these and open up her own newspaper,” says Chris Theofilogiannakos, program officer for Mackenzie House. The paper allowed Cary to advocate for the Black community and promote Canada as a safe haven, says Theofilogiannakos. Black residents were permitted to open businesses, unlike in the United States.

A photo of Mary Ann Shadd is on display at Mackenzie House in Toronto.

“She felt that Canada was the safest place for refugees to come to start a new life,” Theofilogiannakos says. Canadian society was deeply racist, but during the period of time Cary published her newspaper and worked as an educator, it was a more practical alternative to the States. While living in Canada, she advocated heavily for the abolition of slavery in the United States. “So what’s important about her newspaper is that it did give the community a voice,” says Theofilogiannakos

Fast-forward to 2020 and Canadian journalists of colour are still fighting for racial equality in  media dominated by largely white upper management and editorial teams, in stark contrast to a diverse readership. The lack of racial diversity in Canadian newsrooms and media coverage prompted the Canadian Association of Black Journalists (CABJ) and Canadian Journalists of Colour (CJOC) to publish the Canadian Media Diversity: Calls to Action on January 28.

There are seven Calls to Action, including asking media outlets to begin self-reporting of newsroom demographics on a regular basis, to increasing coverage of racialized communities, and promoting and retaining journalists of colour in newsrooms.

 At the start of her career in 2010, the lack of diversity in Canadian newsrooms prompted Nadia Stewart, now the CABJ executive director, to seek support. “I can’t be the only black journalist who’ve gone through this where you’re the only one in the newsroom,” Stewart says.

Over the last couple of years, a series of news events have inspired a closer examination of Canadian newsroom culture. Among these was the Blackface scandal, in which it was revealed that the PM Justin Trudeau, Blackface pictures had not been exposed despite his many years in office. Then, journalist Sunny Dhillon wrote about the discrimination he faced working at the Globe and Mail in a Medium article. In September, the Vancouver Sun published an opinion piece stating ethnic diversity is harmful to Canada.

Copies of the Provincial Freeman hang to dry at Mackenzie House.
Copies of the Provincial Freeman hang to dry at Mackenzie House.

“These things that just kept on happening that really pointed to the need for this dialogue,” Stewart says. But rather than just talk about change, the CABJ and CJOC wanted to create actionable steps, she adds. 

Since releasing the Calls to Action, some Canadian media outlets have taken note, says Anita Li, co-founder of the CJOC. “There was a really strong response online, from our industry, from both establishment and start-up media, which was really heartening, as well as even people like journalism educators, who are really high profile and well respected both, largely in Canada, but in the US and abroad,” Li says. 

 Moving forward, Li hopes to collaborate with media outlets and hold workshops in journalism schools and media. Working with media leaders to create a diversity survey of newsrooms is one idea. “If you’re co-creating something, then you’re far more likely to actually take action on it,” Li says.

Now is the time for action, she says. “I think we’ve talked about it enough. I feel like generally speaking, the information is out there for people to understand why diversity inclusion is important across all institutions, including and especially media. So now’s the time to start walking the walk.”  

By Karen Longwell 

Episode eight of Pull Quotes was edited by Ashley Fraser and produced by Tanja Saric, and guest produced by Karen Longwell. Technical production help from Angela Glover. Pull Quotes’ executive producer is Sonya Fatah.

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About the author

Tanja Saric is the podcast producer at the Ryerson Review of Journalism. Her bylines have appeared in ET Canada, Ryersonian, Imprint, The Waterloo Chronicle and Riffyou. She has written music criticism, concert and album reviews, celebrity news and local issues around the Waterloo region. She is currently a freelance digital producer at ET Canada.

Ashley Fraser is the chief podcast editor at the Ryerson Review of Journalism. Before moving to Toronto in pursuit of her master of journalism, she lived in Vancouver, studying communications and sociology. She then worked as an associate producer at CBC Radio in Vancouver. She’s interned at the BBC World Service, CBC Radio in Toronto and CBC’s London Bureau in the UK.

Karen Longwell quit her full-time journalism job in community news in 2018 to pursue a master of journalism. She is the visual editor at the Ryerson Review of Journalism. Her stories have appeared in the Toronto Star, National Post and in community newspapers across the country. Recently, she has been on the cannabis beat and is passionate about climate change, social justice and international issues. She works hard but is easily distracted by online cat videos and chocolate.

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