Just about the most clever, and inspirational, video I’ve seen on the future of publishing:

The mirror here revealing the disconnect between publishers and their readers hits too close to the bone when I think of the relationship between journalists and their audience. It seems that, in striving to reach out to the lowest common denominator among our followers and include the widest possible demographic, we’ve forgotten how to challenge our readers. The news and information we present to them should be clean and simple, but it should also leave room for growth. Otherwise, what’s the point?

Says the reader to the publisher, “You should never think I don’t care. I read a lot and I like learning. And it’s just not true that my attention span is too small for big ideas.” Neither should it be true for us.