Branding isn’t just for big corporations anymore. Nowadays, journalists are cultivating personal brands to attract larger audiences and to stand out amid all the noise. But even though branding can sometimes bring more fame and more work, what is the downside?

Today on our podcast, Kristen Chamberlain speaks to host Samantha Edwards about her RRJ feature on the wisdom behind branding.

Check out the whole story in the upcoming issue of the Ryerson Review of Journalism, which launches May 4 at Tequila Bookworm in Toronto.