The stats have been pouring in over the last year, and they all point to one thing: online news is set to dominate the media landscape.
This week the Pew Project for Excellence in Journalism released their annual State of the News Media report, which found that online consumption of news has finally surpassed newspapers for the first time.Thirty-four percent of American respondents said they got news online “yesterday,” compared to only 31 per cent for newspapers. Television has by far the largest audience with 58 percent. Radio is tied with online, but is declining.
These numbers come a few months after eMarketer reported that the web has surpassed newspapers in terms of advertising revenue as well. This is all especially significant for Canadians consumers – according to comScore, we’re the most engaged online audience in the world, ranking first in average hours spent and visits per person. You can download the 2010 Canada Digital Year in Review here.
This week’s Pew study is crammed full of information on industry trends across all mediums – it’s worth a look no matter your purview.